In the 2009/2010 Winter Campaign for London Fog, the brand solicited former Victoria’s Secret Model Giselle to ‘flaunt her body’ in efforts to successfully launch thier new line of outerwear. We know sex sells, but is it appropriate to bear excessive skin under a winter coat?? Giselle apparently thinks so.
We think that when promoting something such as outwear, the model should dress the part. If we lived in the cold, we certainly wouldn’t think twice about running around nude and accessorizing with a coat. Would you??
